At Sofie we strongly believe that our modern society has to develop in more sustainable ways. This includes how we produce and consume clothing, shoes and accessories. We commit to always acting responsably whithin choice of materials, choice of production and choice of design. We also commit to always encourage slow fashion, reuse and recycling.

Sofie Bly wants to become a 100% circular fashion label and in every new collection we make, there will be steps taken towards a closed loop for our products.

What is circular fashion?

“Circular fashion” can be defined as clothes, shoes or accessories that are designed, sourced, produced, used and handled with the intention to circulate safely in society for as long as possible in their most valuable form. Firstly, the products should be designed to enable high longevity, resource efficiency, non-toxicity, biodegradability, recyclability and good ethics. Secondly, they should be sourced and produced with priority given to local, non-toxic, renewable, biodegradable and recyclable resources, as well as efficient, safe and ethical practices. Thirdly, the products should be used for as long as possible, through good care, repair, refurbishment and sharing among multiple users over time (through rent/lease, secondhand, swap etc). Fourthly, the products should be redesigned to give the material and components new life. Lastly, the material and components should be recycled and reused for the manufacturing of new products. If unfit for recycling, the biological material should instead be composted to become nutrients for plants and other living organisms in the ecosystem. Overall, the life cycle of products should bring no environmental or socio-economic harm but instead contribute to positive development and well-being of humans, ecosystems and societies at large. (Dr. Anna Brismar, Green Strategy, updated November 9, 2016)