What does sustainable fashion mean to you?

Sustainable fashion means that in every link of the production process we work towards minimizing the human impact on the environment. This includes every link from the design process through production and all the way to our customers closets. I truly believe that everyone has the possibility to make a huge difference in their everyday life.

How can you as a designer contribute to this?

I believe in making style not fashion. Other than feminine and chic, I want my designs to be timeless so that my customers will never stop wearing their Sofie Bly shoes and accessories. When sourcing for materials I always look for eco-compatibility and durability and our productions are always done in factories were workers are protected by EU employment laws (directives).

What things do you do in your everdaylife to mimnimize the environmental impact you have?

I truly believe that everyone has the possibility to make a huge difference. I am not perfect, but I try to do what I can, such as walking instead of using the car, buying only eco and not eating meat. After many years in the fashion industry I founded Sofie Bly in order to be able to improve every aspect of my life.

You have decided to use only animal-free materials in your products. Why did you decide to do this?

I am a vegetarian since many years and other than the fact that I don’t think we need to kill animals in order to dress well, I also know that there is a connection between fur and leather and the environment. Many people claim that leather is okay to use because it is a by-product of the meat industry, however, livestock production is one of the major causes of the world’s greatest environmental problems, including global warming, land degradation, air and water pollution, and loss of biodiversity.

What difficulties do you find when creating more sustainable products?

I can only use what is available today at the market and I sometimes find that the market hasn´t really kept up with the demand. I would love to create shoes and accessories made from 100% sustainable materials and even though this is not possible today, I hope that suppliers keep moving towards sustainability. I keep my eyes open and always look for innovative materials that can minimize our impact!

A lot of people still believe that sustainable/vegetarian shoes has to be boring. What are you doing to change this?

I don’t want to ask my customers to compromise. With my designs I want to give women the possibility to be sustainable and chic at the same. I want to prove to the world that awareness is the new sexy and that sustainability is for everyone.